American Jewelry and Loan

Tuesday, December 22, 2009 by Anne
The owners of Detroit-based American Jewelry and Loan will star in a new TruTv show set to premiere Dec. 21.

“Hardcore Pawn” will feature father and son Les and Seth Gold along with sister Ashley Broad as they run a busy pawn shop.

Housed in a 50,000-square-foot converted bowling alley, American Jewelry and Loan has seen a spike in loan transactions and retail sales as the economy has worsened. The company ended last year with about $4 million in retail sales, with about 600 transactions a day.