UCI study suggest, that manipulating our memories of food can influence our eating

A new(?) study on the power of suggestion found that people could be manipulated to believe they had once become sick of eating strawberry ice cream as children. That should help people on a diet not to eat the wrong food.

Is this serious? I just don't think it will be possible to talk me into hating ice cream (*LOL*). Or chocolate...

Update: Swallowing a Lie May Aid in Weight Loss, Research Suggests